The Pavilion will welcome 26 exhibitors from 12 countries, between 7th-10th January.

The international World of Toys Pavilion at the Hong Kong Toys & Games Fair is almost fully booked. The Asian toy fair is due to open its doors at the Hong Kong Convention and Exhibition Centre in January. Organised by the Spielwarenmesse for the 11th time, the Pavilion gives companies easy market access and is appreciated as a welcome service.

As a strong international business hub with a thriving economy, Hong Kong benefits from a positive outlook in fields such as finance, trade and haulage. These factors are generating interest among international companies, who are eyeing the possibility of exhibiting at the Hong Kong Toys & Games Fair. The trade fair also gives exhibitors access to the Asian economic area.

Ernst Kick, CEO of Spielwarenmesse eG, commented: “The expansion of international distribution channels is playing an important role in the future plans of many enterprises. We established our World of Toys Programme to help companies take that first, often precarious step into new markets.”

Drawing on its vast experience as an exhibition organiser, Spielwarenmesse eG is the driving force behind the Pavilion. The exhibitors at the Pavilion are looked after by their contact from start to finish whilst benefitting from a comprehensive service package, which includes fair preparations, stand construction and a range of marketing services. The accessible location of the World of Toys Pavilion – the entrance foyer – means that visitors simply can’t miss it.