He joins as HTI prepares for further expansion, strengthening its presence in Northern America.

Bruce Canner brings his extensive experience in the toy industry stateside and his new appointment follows a six year period serving as vice president sales for Toy State. His career spans over 40 years in the sector, with roles at a number of major players including Mattel, Fisher Price, Tyco and now HTI.

Working with the international team, Bruce’s new role will focus on driving the sales overseas in the USA, a key emerging market for HTI during a time of growth and innovation.

John Hutt, HTI principle, commented: “We’re currently on a roll with senior level hires, Bruce has a wealth of experience which we’re excited to tap into along with plenty of great industry contacts in the US. We are honoured to have him on board. We look forward to him leading the team and our US operations, helping the business to fully reach its potential in America.”