The Joester Loria Group, a full-service licensing and marketing agency, will develop a retail-driven licensing programme aimed at the growing number of fans for the hit pre-school television series, which is now airing on Disney Junior in the US.
JLG will be launching an integrated licensing and merchandising programme for The Hive centred on the characters and their adventures. Key merchandising categories planned include toys, games, publishing, apparel, confectionery and more.
Steve O`Pray, CEO of Space Enterprises, said: “We are very pleased to have The Joester Loria Group as our partners in the US. They came highly recommended, so it was good to find out that they shared our passion and vision for The Hive. Every territory has reacted to the show’s charm, and clearly the same has happened in the US since launch.”
Debra Joester, president of The Joester Loria Group, said: “The Hive is a beautiful pre-school series that has found a loyal audience in the US and around the world. We look forward to extending The Hive’s UK licensing success to the US with equally lovely product supported with dynamic retail initiatives.”