World News

Kids India debuts additional trade fair in Bengaluru

Published on: November 14th, 2019

Kids India South is taking place at the Manpho Exhibition Centre in Bengaluru from the 16th to 17th April 2020.

Kids India, the biggest international trade fair in India for toys, children’s products and sports goods, is introducing a new regional trade fair. Kids India South is taking place at the Manpho Exhibition Centre in Bengaluru from the 16th to 17th April 2020 and specifically targets visitors from southern India. Like the main international trade show, the new event is organised by Spielwarenmesse India, a subsidiary wholly owned by Spielwarenmesse eG.

Katharina Janotta, managing director of Spielwarenmesse India, said: “We’re excited to launch Kids India South, the first B2B trade fair specific to the southern region of India. It caters for a highly dynamic market with huge buying potential due to its high average income. All this is a solid basis for a successful trade fair.”

The event also provides a glimpse of Kids India, which takes place in the second half of the year. Shining a light on the Indian toy industry and its manufacturers, the new format gives visitors in southern India a unique opportunity to familiarise themselves with the concept and the advantages of a B2B toy fair. In a move to mobilise as many trade visitors as possible from different regions across the subcontinent, the organisers are planning another Kids India for the north of the country. This will also contribute to raising awareness in India for the importance of play and good quality toys.

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