DevelopHer, encourages development of toys geared towards science, technology, engineering, and math (STEM), and launched the DevelopHer Toy & Game Challenge to charge individuals and companies to create new STEM-based toys for young children, particularly girls. The prototypes undergo scrutiny and constructive feedback from an elite group of judges that range from game designers and activists to celebrities and chief executive officers.
“Mary Couzin is a vital member of this year’s panel of DevelopHer judges,” said Andrea Guendelman, co-founder of DevelopHer. “Mary has been an inspiring member of the toy and game industry for more than a decade, and we’re so excited to have her involved in this year’s events.”
DevelopHer co-founders Andrea Guendelman and Carrie Van Hest recognized a growing problem in education: Too few young girls are not studying or entering the STEM fields. To change this, DevelopHer seeks to forge connections between toy and game manufacturers, leaders in technology, and retailers to generate more dynamic STEM-based toys for children. Such partners include The Chicago Toy & Game Group, an organization recognized for building a community through play. As founder and CEO of this innovative group, Mary works to provide opportunities for people of all ages to connect and experience the joy and value of traditional play. Embracing her personal and professional passion for play, Mary will lend a discerning eye to this year’s panel of judges.
“The DevelopHer Toy & Game Challenge is a brilliant concept because not only does it reinforce the power of play, but it also encourages growing girls to explore different parts of their brains and enhance new skill sets,” Mary said.