This newly inked deal follows the recent announcement of Simba Dickie Group as master toy licensee across EMEA, Russia and India and further consolidates the breakthrough brand’s rapidly expanding international licensing programme and expanding global network of licensing agents which includes ITVS GE (UK & Eire), Biplano (Iberia), Exim (Latam), B-Rights (Greece and Cyprus), License Connection (Benelux) and Revolution (South Africa).
Jiggy George, CEO and founder of Dream Theatre, said: “We are delighted to represent Matt Hatter in India. This exciting adventure-comedy series has so much potential across multiple platforms and scope for a 360-degree activation that it will propel both the series and the merchandise to new heights.”
Dream Theatre will be responsible for signing licensees across multiple categories and implementing a co-ordinated cross-media retail programme and consumer marketing campaign across the region, to give Matt Hatter Chronicles a significant brand presence at retail and in the digital space.
Nigel Stone, Platinum Film’s CEO, commented: “Dream Theatre has an expert understanding of the licensing and retail market in India and their accomplished and dedicated approach to managing first class properties ideally positions them to spearhead the Matt Hatter Chronicles commercial roll-out in India in 2014.”
Dream Theatre is renowned for creating and managing iconic brands in the kids and youth space in South Asia and its property portfolio includes Angry Birds, DreamWorks Animation, Noddy, World Wrestling Entertainment, Power Rangers Samurai, Mr. Men & Little Miss and fashion brands such as Von Dutch and Fifa.
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