World News

MGA announces L.O.L. Surprise! Winter Disco series

Published on: September 30th, 2019

New products, experiences and content set to bring flurry of excitement to fans around the world. 

The L.O.L. Surprise! Winter Disco series introduces new glittery and sparkly L.O.L. Surprise! dolls.

The first-ever, L.O.L. Surprise! O.M.G. Collector 2019 Series fashion doll, Crystal Star, debuts this season, dripping in crystals from head-to-toe, while four new L.O.L. Surprise! O.M.G. fashion dolls in Winter Disco fashions will launch alongside the L.O.L. Surprise! Chalet. The chalet features a real ice-skating rink, a chimney that snows and a working ski lift for the ultimate winter vacation. This season also features the ultimate unboxing experience in the form of Amazing Surprise, which comes complete with two exclusive L.O.L. Surprise OMG dolls, the L.O.L. Surprise! 2-in-1 Glamper, #OOTD Winter Disco and much more.

“A flurry of surprising excitement and L.O.L. Surprise! fun is on the horizon and we are kicking off this weekend with Winter Disco,” said Isaac Larian CEO and Founder of MGA Entertainment. “From new L.O.L. Surprise! product launches, to in-store Unboxed! events, to new content to consumer activities throughout the world, the brand is glitterising the snow, adding layers of sparkle surprises and fierce fashions, and turning this most festive season of the year into a Winter Disco! This is by far the best line our MGA Team has produced.”

LA will welcome a special, two-day Winter Disco pop-up experience, while fans can find and tag photo walls in the city, from Venice Beach to West Hollywood. Walmart stores throughout the country will host in-store Unboxed! events where fans can see the new L.O.L. Surprise! O.M.G. fashion dolls, and 12 select Walmart stores will host meet & greets with popular influencers. In Chicago and New Orleans, Winter Disco will be appearing at local ice-skating rinks. For more information on these events, click here.

L.O.L. Surprise! will continue to release more L.O.L. Surprise! Unboxed! and stop-motion playisode episodes. The brand has also hinted at ‘something special’ coming in early November.

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