The toy industry veteran takes the role of general manager – design (Boys, Youth Electronics, Licensed and Pre-school).

Over the past 20 years, James has held senior positions throughout the toy industry at the likes of Lego Group, Spin Master, Mattel and Hasbro. His development experience extends to top brands including Hot Wheels, Matchbox, Tech Deck and Bakugan.

His most recent role was leading development at Hasbro on DreamWorks Trolls 2, in addition to a portfolio of fan favourite Disney brands: Disney Princess, Frozen II and Descendants.

“At Moose, it’s all about getting the right people on the bus. We always aim to employ individuals who are at the top of their professions and who can bring innovative ideas and ways of doing things to our business,” said Kate Zahra, GM of People & Culture at Moose Toys. “We are so excited for James to join our rapidly growing Australian workforce. We know that he will bring a wealth of experience from many years in the toy industry, and we are looking forward to sharing in his success at Moose.”

James added: “After 17 amazing years in California I am excited join Moose and start an exciting new adventure living and working in Melbourne, Australia. I am looking forward to getting my hands dirty with the fantastic team and working with them to create more of the award winning products that Moose is so famous for.”