Lebanon’s fifth new Early Learning Centre store opened on the 1st November.
The new store is located in Lebanon’s capital and largest city, Beirut, and is one of five ELC stores in Lebanon, measuring 50 square metres. The space offers a wide range of products, with 75% being product ranges from the Early Learning Centre.
The ELC was established in 1974 by John Beale. It was acquired by the Entertainer in March 2019 and today has 520 international stores, with ABC Verdun being its latest venture.
ELC strives to create quality products and bring innovation through new product design whilst continuing to make much loved and trusted toys. It is committed to making Early Learning available all over the world, with plans to open three more stores in Lebanon next year.