World News

New Trends on Tour area draws global trade visitors to Kids Russia

Published on: April 8th, 2019

The 13th international trade fair for toys in Russia and Eastern Europe has been hailed a success. 

Some 180 international exhibitors showcased their products and ideas at the Crocus Expo International Exhibition Centre in Moscow from 12th to 14th March.

Reflecting the diversity of the toy market, the event comprised 12 categories, including sports and leisure products, wooden & electronic toys, dolls, cuddly toys, board games, festive articles, model construction, furniture, and products for babies and toddlers. The trade fair was organised by Grand Expo, CJSC, a company owned by Spielwarenmesse eG and Russian toy manufacturers.

Boasting a large consumer base, Russia is an attractive market for export-led toy companies. Ernst Kick, CEO of Spielwarenmesse eG, explains: “As a business hub for the industry, Kids Russia gives companies a golden opportunity to present their products to a wide trade audience. We’re making it possible for firms to gain a foothold in the growing Russian market.”

More than 10,000 trade visitors flocked to the three day event to learn about the latest developments in the industry. Presented by the Spielwarenmesse, the new Trends on Tour area generated plenty of interest, featuring the three main trends for 2019: Ready, Steady, Play!, The Wow Effect and Toys 4 Kidults.

Two other special shows attracted plenty of footfall at Kids Russia. What’s New shone a light on innovations, whilst the Brand Product Gallery featured examples of licensed products.

Exhibitors at the concurrent Licensing World Russia were, likewise, happy with their appearance in Moscow. The licensing trade fair gave market leaders, manufacturers and licensors the opportunity to discuss upcoming licensing themes and to forge new business contacts.

Further information on Kids Russia can be found here.

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