The signing of the agreement will see both companies collaborating on smart toys with AR and apps.

Nickelodeon and Viacom Consumer Products (NVCP) and Wise Toys have announced a new multi-property merchandise agreement (excluding US territories) for three of Wise Toys’ smart toy lines – Wise Pet, an augmented reality (AR) colouring and activity book, as well as an AR Activity Box Set. The first products are expected to hit shelves in Q1 of 2018, in multiple markets worldwide simultaneously.

Dan Frugtniet, vice president, licensing and business development, Nickelodeon & Viacom Consumer Products, commented: “These smart toys will give fans a chance to interact with their favorite Nickelodeon characters in new and exciting ways. We’re always looking for innovative ways to engage consumers with Nickelodeon’s beloved personalities, so we’re very excited to partner with Wise Toys to put these interactive toys – with the latest technology – in the hands of fans around the globe.”

The Wise Pet collection, cuddly smartphone and tablet protectors designed especially for babies and kids, will include Paw Patrol, Shimmer and Shine, Teenage Mutant Ninja Turtles and Blaze and the Monster Machines characters.

The AR colouring and activity books will include characters from Shimmer and Shine, SpongeBob SquarePants, Dora the Explorer, Dora and Friends, Teenage Mutant Ninja Turtles, Blaze and the Monster Machines, and Nella the Princess Knight, and will enable users to interact with their favorite characters while using an AR mobile application.

Wise Toys will also work to develop a unique AR Activity Box Set offering a variety of activities and interactive experiences with Nickelodeon characters.