According to NPD Group, toy industry sales are up 7% overall across the 11 global markets tracked.
Frederique Tutt, global toys industry analyst at NPD group, said: “This year, the hype is not centered on any one toy item or property, there is popularity around a variety of products, which is making 2015 a particularly strong year for the toy industry in the markets around the world. Properties such as Star Wars, Minions, Paw Patrol and Minecraft, as well as tech-enabled toys with more innovative features, and those with more authentic and traditional play value are all converging to create a robust holiday season for the industry.”
Findings show that sales in smaller countries are growing faster than sales in more developed countries, as Russia, Mexico and Poland have surpassed the established markets, with double digit growth throughout Q3 in 2015. Russian consumers are spending more on toys and also buying more of them, with a 7% increase in unit sales during the first nine months of the year.
The top two best-selling toys in the UK are Lego for Minifigures and Flair Preziosi for Shopkins 2 Pack.