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Registration for the Spielwarenmesse ToyAwards opens soon

Published on: August 17th, 2017

The awards will be presented at the opening ceremony on 30th January 2018.

Every year, the exhibitors at the Spielwarenmesse unveil around 100,000 innovations and new products, and outstanding ideas are recognised with the ToyAwards, presented by Spielwarenmesse. In 2018, the accolades will be awarded for the 15th time.

For a chance to win, companies exhibiting at the Spielwarenmesse can enter their products from 1st September 2017. Exhibitors can register up to three products for the four age-specific categories Baby & Infant (0-3 years), Pre-School (3-6 years), School Kids (6-10 years) and Teenager & Adults (from 10 years). Registrations should be made online at and are completely free of charge. The closing date for entries is 22nd December 2017. The new products must be submitted to Spielwarenmesse by 31st December at the latest.

In the run-up to the Spielwarenmesse, a jury of experts, comprising international sales agents, educators, market researchers and a toy safety expert, choose three products in each of the four categories. Entries are judged based on the following criteria: fun factor, originality, safety, potential at retail, workmanship & quality, and accessibility of the product concept. The twelve nominees for the ToyAwards will be announced at the main press conference marking the 69th Spielwarenmesse on 25th January 2018, and the awards will be presented during the opening ceremony on 30th January 2018.

Information about registering for the 2018 ToyAwards is available online at

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