World News

Registration now open for the WoT Pavilion at Kids Russia

Published on: August 10th, 2018

Kids Russia is set to run in Moscow from 12th to 14th March, 2019. 

The 13th Kids Russia is scheduled to open its doors at the Crocus Expo International Exhibition Centre in Moscow. Organised by Grand Expo, CJSC – a Russian exhibition organiser in which Spielwarenmesse eG holds a majority stake – this trade fair is an important event for the Eastern European toy industry.

Spielwarenmesse eG’s international fair programme World of Toys helps international companies gain entry to the Russian market. Following a period of market decline, the economic situation there has become more stable, making it possible for the international pavilion to take place again. Taking part in this programme enables export-led manufacturers to present their products and ideas to a wide trade audience, giving them direct access to Eastern European business contacts. Spielwarenmesse eG provides professional support right from the start, ensuring that the event is a resounding success for everyone involved.

The Kids Russia portfolio also includes baby and outdoor products as well as playground equipment and sports goods. In recent years, the event has extended its reach far beyond Russia’s borders, reflected in the rising quality of visitors as well as networking opportunities.

Valuable synergies are also created by the concurrent event Licensing World Russia, where leading licensing companies and agencies show how licensed products can effectively boost sales.

Ernst Kick, CEO Spielwarenmesse eG, commented: “Through Kids Russia and the World of Toys programme, we wish to offer companies professional support and make the Russian market attractive for international toy makers again. Improvements in the demographic situation and political support for Russian families are fuelling market growth.”

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