World News

Saban Brands appoints senior VP of marketing

Published on: September 10th, 2014

Saban Brands has announced the appointment of Doug Finberg as the company’s senior vice president of marketing.Doug-finberg300

In this newly created role, Doug will provide strategic leadership for Saban Brands’ Marketing, Publicity, Creative, Promotions and Digital departments and a fresh brand management approach to the company’s growing portfolio of properties.

Doug joins Saban Brands as an expert in business and marketing strategies and execution for entertainment and licensing companies. Most recently, Finberg served as Executive Vice President of Marketing at MGM Studios, where he oversaw marketing initiatives for the latest James Bond installment, Skyfall, and The Hobbit: An Unexpected Journey. This was the first time in studio history that two billion dollar franchises were launched back-to-back. Prior to MGM, Doug managed International Marketing at Marvel Studios, where he served as the resident theatrical marketing expert handling all marketing and distribution aspects for Iron Man 2’s day and date release around the world, as well as Thor, Captain America, and the initial launch of Marvel’s The Avengers at San Diego Comic-Con.

In addition, Doug previously worked at Paramount Pictures International, serving as senior VP of international marketing, and played an instrumental role as the studio reinvented its global footprint. Prior to Paramount, he worked as an international marketing and creative executive at DreamWorks SKG for nearly a decade, implementing campaigns as the studio built its developing brand portfolio.

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