World News

Second ELC store opens in Jordan

Published on: November 30th, 2018

TMG Holding, which owns Joué Club, the Early Learning Centre and Toys4Less, is now planning a third store opening. 

Toy Market Group (TMG) Holding has recently opened a new ELC store in Lebanon. The store, which boasts a footprint of 280sqm, is situated in Tajj lifestyle mall in Amman, the capital of Jordan.

The new store opened on 15th November. The launch event featured costume characters and a mime artist to entertain customers, while a huge balloon arch in ELC’s recognisable white and green colours enticed shoppers into the store.

This is the second Early Learning Centre serving parents, kids and families in Amman; the first is located in City Mall.

TMG Holding plans to open a third ELC location in Q2 2019.

Wael Sinno, CEO of TMG Holding, commented: “We’re happy to announce the opening of our second ELC store in Amman, in Tajj lifestyle mall. We strongly believe there is room for growth in Jordan and we plan to open new outlets and serve the market better by supplying educational and learning toys in a reliable, credible and consistent manner.”

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