Elmo is having a birthday on 3rd February, and Sesame Street is celebrating with a social media campaign.
In honour of Elmo turning 3½ years old (again), Sesame Street is introducing a social media campaign – #Elmotivation. With shareable and inspirational images and videos, the campaign will encourage kids and adults alike to believe in themselves and see opportunities around them.
#Elmotivation has kicked off with a special video featuring Elmo and Grover, and throughout the year #Elmotivation will share wise words from Sesame Street Muppets.
Scott Chambers, senior vice president/general manager, North America media and licensing, commented: “Who better than the eternally optimistic Elmo to inspire kids and adults to see new opportunities, play in whole new ways, and be everything they want to be. Sesame Street is spreading positivity through the power of #Elmotivation.”
#Elmotivation will be supported by a theme song and accompanying music video, content from the upcoming season of Sesame Street, curated YouTube playlists featuring uplifting Sesame clips, and shareable social media content starring Elmo and all his Sesame Street friends.
In autumn, #Elmotivation will encourage kids to get moving with a dance video campaign featuring favourite characters and celebrities sharing their takes on Elmo’s famous Happy Dance. Celebrities participating in the campaign include Jack Antonoff, Whoopi Goldberg, Tiffany Haddish, Keegan-Michael Key, Zoe Kravitz, Bill Nye, Patton Oswalt, Questlove, and Allison Williams.