World News

Spielwarenmesse 2020 off to a flying start

Published on: May 16th, 2019

The world of toys is scheduled to gather again in Nuremberg from 29th January to 2nd February 2020.

Created in 2019, the product group Electronic Toys is set to welcome the UK company Wow! Stuff, which brings well-known licences to life as innovative toys and gifts. The German firm Pichler Modellbau GmbH is returning to the fair after a break. The company can be found in the combined product group Model Railways and Model Construction, which was presented for the first time at last year’s show. Firms still interested in exhibiting at the fair can complete their registrations here until 30th June.

The show helps first-time exhibitors reach their full potential by offering a range of different packages and services. The StarterPackage makes it easier, quicker and less complicated for exhibitors to appear at the fair; comprising everything from stand construction and furniture to electricity supply and cleaning, this package provides new arrivals with the most important basics.

The Product Launch Package has been created to shine a light on a new product, and includes communication tools for targeting trade and international media representatives. The package includes a company listing in the Spielwarenmesse’s print and online media, entries in the exhibition calendar as well as ten free day tickets. Free tutorials and check lists give exhibitors useful information on planning the fair, visitor marketing and following up business leads after the fair.

The special and activity areas at the Spielwarenmesse give exhibitors the opportunity to present their products in a second location, in addition to their stand, and all exhibiting companies can enter their products for the ToyAwards free of charge. The nominees and winners will be showcased in a central location in the TrendGallery throughout the fair and in a dedicated presentation area at the PressPreview. The Innovation Show, held on the day before the fair, gives exhibitors the chance to unveil their innovations to international media representatives.

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