World News

Spielwarenmesse Tech2Play area to present pioneering tech toys

Published on: January 4th, 2018

Activity area will showcase highlights from the realm of tech toys in a compact area of around 400m2.

Visitors to the 69th Spielwarenmesse should not miss the Tech2Play activity area in Hall 4A. Both German and international manufacturers will be featured, showing around 45 innovative products across four categories. The activity area gives independent retailers and buyers the opportunity to try out the products for themselves and to find new and engaging ideas for their toy ranges.

The Robot Toys category focuses on interactive toys that impart programming skills to children. RC Toys is an entire section devoted to remote controlled vehicles, the Virtual Play category showcases products from companies such as Goliath Toys GmbH and Rollplay/Paragon, and Electronic Learning highlights toys that teach kids various aspects of the sciences or foreign languages. This category includes, among others, the UK company Tech Will Save Us, and Dialog Toys from Germany.

To help visitors navigate the Tech2Play Area more easily, each category is presented individually. Tech2Play also encourages visitors to get actively involved. A Robot Racing Track and a RC Drone Flying Cage invite visitors to test the exhibited products at their leisure.

More information is available at

If you would like to receive our daily newsflash email, click here; you can also follow us on Twitter and Facebook and request a print subscription here.