The awards were presented at the Opening Ceremony of this year’s Spielwarenmesse.
The official presentation of the ToyAwards took place at the official Opening Ceremony of this year’s 69th Spielwarenmesse. Every year, Spielwarenmesse eG awards this coveted accolade to outstanding innovative products in four age-specific categories.
In the Baby & Infant category, first place was clinched by the Kullerbü – Car Park-Play Track from Habermaass, whereas Silverlit Toys Manufactory claimed victory in the Pre-school category with its Robo Chameleon. The School Kids category was won by Pepper Mint and the Treehouse Adventure experimentation set by Franckh-Kosmos Verlag. Built to a scale of 1:87, the VW T1 Samba by Tamiya-Carson Modellbau was first to cross the finish line in the Teenager & Adults category.
A ten-member jury – comprising market researchers, educators, international sales agents, and a toy safety expert – selected the four ToyAward winners from 643 entries, up from 635 in 2017. This record number of entries underlines once more the high profile of this prize which ranks among the most important accolades in the toy industry. The prize winners were judged on aspects such as fun factor, originality, safety, sales potential at retail, workmanship & quality, and accessibility of the product concept.
This year’s ToyAward winners are on display in a designated area in the TrendGallery in Hall 3A. They are representative of the diversity of different ideas shown at the Spielwarenmesse across all product groups.