World News

The Toy Association launches redesigned mobile-first website

Published on: May 18th, 2017

New website aims to improve user experience and simplify navigation.

Toy Assoc.The Toy Association has announced that it has launched a redesigned, mobile-first website at

In keeping with the Association’s new strategic blueprint and mission, the brand-new site features simplified content, clear navigation, and a responsive layout for multiple platforms. It also incorporates a playful, vibrant look to reflect The Toy Association’s new brand identity.

The site’s new interface and reader-friendly content vastly improves the user experience, making it easier for members to find – and benefit from – best-in-class resources and information about Toy Association events and programmes. Elements include an enhanced member profile and member directory that is searchable by category and member type.

Steve Pasierb, president & CEO of The Toy Association, commented: “As we embarked on the website redesign, we were mindful of our members’ needs every step of the way. Our main goal was to create a site that serves and supports all members, by providing them with the tools they need to be successful in a rapidly evolving business landscape.”

Steve added: “The mobile-first concept begins with designing for phones and tablets and then works upward. Recognising that Toy Association members use our site foremost on their phones and other mobile devices as they travel the world, meet with customers, and attend trade shows, the site represents a good example of progressive enhancement.”

If you would like to receive our daily newsflash email, click here; you can also follow us on Twitter and Facebook and request a print subscription here.