Since its debut in April on Nine Network’s Go! channel in Australia, Thunderbirds Are Go has consistently drawn large audiences, with each episode attracting over 200,000 viewers.
In New Zealand, following the outstanding ratings for the first 13 episodes, TVNZ began airing the show on Saturday mornings at 7.20am on TV2 from 11th July 2015.
The Thunderbirds Are Go licensing programme is off to a strong start with Planet Fun and HeadStart distributing Vivid Imagination’s master toy line across both territories this summer. The retail debut has been supported by an extensive marketing campaign including TV advertising, POS and cross channel promotional activity. Both markets have been reporting exceptional sales figures so far.
Roadshow Entertainment’s DVDs have also seen strong sales in Australia and New Zealand. The launch in Australia was supported by TV campaign, Shopalites posters, online advertising and PR activity in kids’ magazines and on social media channels.
New partners added by licensing agents Merchantwise in Australia and Global Licensing in New Zealand will see the apparel, confectionery and stationery categories expand.
Trudi Hayward, SVP head of global merchandise for ITVS GE, commented: “The accelerating success of Thunderbirds Are Go in Australia and New Zealand is testament to the universal appeal of the property. The characters and themes that are captured within the show chime with fans all over the world and it’s fantastic to see the brand going from strength to strength in these markets. We’re committed to harnessing this momentum and strengthening the brand’s international foothold.”