The annual awards program is sponsored by the toy industry itself to recognize the top toys available across 12 categories – from e-Connected and Activity to Educational and Outdoor toys. The finalists have been nominated from within the industry and winners are selected by a combined vote of toy manufacturers, retailers, media and consumers.
“This year’s TOTY finalists embody the innovative spirit of the toy industry and transport children to magical worlds through play,” said Carter Keithley, TIA president. “The TOTY Awards program also supports the philanthropic work of the Toy Industry Foundation, which partners with generous toy companies to bring brand new toys to deserving kids throughout the year.”
The 2014 finalists – representing 68 unique products or properties from 41 companies – were selected from more than 520 nominees submitted for consideration by 153 companies. Sixty academics, journalists, toy trend experts, play therapists, toy inventors and designers, and toy retailers staffed the nomination committees that narrowed the field to the slate of finalists.
Beginning today through January 13, 2014, toy lovers of all ages can visit ToyAwards.org to vote for their favorite playthings. Each vote is a chance to win one of twelve TOTY prize packages filled with the toys and games featured in each category.
Four additional ballots – for mass retailers, specialty toy retailers, media, and TIA members – were also launched today and will remain open through January 13, 2014. All five ballots will be weighted and used to determine each of the category winners. The overall “Toy of the Year” award will be selected based on votes received from journalists and bloggers, retailers and TIA members; the “People’s Choice Award” will be selected based on votes solely from consumers on ToyAwards.org.
The winners will be announced during an awards ceremony held on Saturday, February 15, 2014 as the kick-off to the 111th American International Toy Fair.
To view the full list of nominees, please click here.
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