World News

Toy Business Forum to equip toy industry for the future

Published on: September 30th, 2014

From 28th January to 1st February 2015, Spielwarenmesse will invite trade visitors to attend the Toy Business Forum.mumbai300

Visitors can bring their knowledge of the industry up to speed at the free forum. Experts will explain new and worthwhile aspects of a daily topic in 30-minute presentations. The Toy Business Forum will aim to provide anyone interested in the industry with a comprehensive view of current market developments and marketing trends.

The talks are held daily from 1pm to 3pm in Hall 3A and address the following subjects:

  • Wednesday: ToyKnowHow – experiencing future trends and technologies
  • Thursday: Licences – recognising worldwide trends in 2015
  • Friday: Online Marketing – understanding strategies on the World Wide Web
  • Saturday: Marketing – discovering potentials for the trade
  • Sunday: Visual Merchandising – creating experience worlds

For additional information, you can visit www.spielwarenmesse.de/toybusinessforum.

The presentations can be followed in both German and English.

You can access a selection of talks from the Toy Business Forum 2014 at www.youtube.com/Spielwarenmesse. Spielwarenmesse takes place from 28th January to 2nd February 2015 at the Nuremberg Exhibition Centre.

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