Organisers of the 114th New York Toy Fair have announced a line-up of educational programmes for tens of thousands of international attendees.
The following are just a few highlights of the learning and networking opportunities available at Toy Fair 2017:
TIA’s Licensing Content Connection
Sessions on Saturday, Sunday, and Monday (February 18th-20th)
This educational series provides insight into the world of toy licensing, a market segment that accounts for more than 30% of all toys sold in the United States. The five-session programme takes place over three days, and will include seminars such as How to Evaluate a License, Staying Ahead of the Curve, Positioning Your Licensed Toys & Characters for the Pre-school Market, and How Entertainment Media Licences Help Drive Toy Sales.
Speakers will include Jessica Blue, VP at Licensing Expo, Sarah Pousho, director of sales & licensing at Goldieblox, Marty Brochstein and other professionals from the Licensing Industry Merchandisers’ Association, Tara Tucker from Spin Master, Andrea Green from Zag Animation, Zac Scuffham from Jinx as well as Karen Raugust and Ira Mayer, consultants in the toy and licensing industries.
TIA’s Global Market Research Sessions
Sessions on Sunday and Monday (February 19th-20th)
TIA will share global market research to help attendees expand their businesses. The first session, held on Sunday at 11 am, will focus on India, a rapidly expanding region for the toy industry. The second session (held on Monday at 2 pm) will focus on the US, the largest toy market in the world. The presentations will detail each country’s business landscape, consumer demographics, and kids’ behaviour, among other topics. Presenters are Philippe Guinaudeau of the research consultancy Kidz Global, David Selvaraj of David Consultancy and Anne McConnell, TIA’s senior director of market research and data strategy.
TIA’s Toy Trends Briefing
Sunday, February 19th
TIA’s popular trends session, taking place from 4 pm to 5 pm, will be open and free to all Toy Fair attendees. The discussion will provide buyers and the media with an introduction to the year’s most exciting trends in toys and games. The presentation will include product demos and examples from the show floor.
Creative Factor will offer free drop-in sessions relevant to inventors, designers and entrepreneurs in the toy and youth entertainment industries while How She Did It: Lessons from Women in Leadership will look at how women in executive positions and leadership roles forged their way to the top.