World News

Toy & Hobby China embraces expanding licensing market

Published on: February 9th, 2018

International and domestic exhibitors prepare to showcase their products at the April event.

According to the International Licensing Industry Merchandisers’ Association (LIMA), the global licensing market is a mature and profitable one, with sales of $262.9b in 2016. Although the US and Canada are still the leaders with 57.9% market share, the Chinese licensing market has been growing significantly with retail sales of related products reaching $8.1b in 2016.

In response to this growing demand, Toy & Hobby China will once again feature an Animation and Character Licensing Zone, providing a platform for licensors, licensees and licensed product manufacturers to connect with each other. Twenty-four exhibitors including Tencent Games, Mighty Media, Semk, Pop!, Fantawild Animation, Guangzhou Riosen and Pierrot China have already confirmed to showcase nearly 70 brands such as Ultraman, Naruto, Thomas & Friends, Marvel, Boonie Bears and GG Bond in the April show.

Toy & Hobby China will be held from 8th-10th April in Guangzhou, with more than 1,000 exhibitors showing a wide range of products.

Wendy Wen, senior general manager of Messe Frankfurt (HK), commented: “Our exhibitor profile differentiates us from other industry events as most of them are manufacturers who also show a strong interest in working with licensed characters or brands. In addition, as the most renowned fair in Southern China with 30 years of history, a large number of quality visitors ranging from wholesalers, distributors and shopping malls to department stores from around China attend the fair.”

If you would like to receive our daily newsflash email, click here; you can also follow us on Twitter and Facebook and request a print subscription here.