World News

Treasure X Aliens named Action Figure of the Year at Australian Toy Awards

Published on: March 4th, 2019

Moose Toys won the coveted award for Treasure X Aliens at the 2019 ceremony in Melbourne.

The revolutionary new Treasure X Aliens marks the evolution of the disruptive Treasure X brand, which launched to market at the 2018 Toy Fair and has rapidly grown a cult, global following.

Launching in June 2019 through all major Australian toy retailers, and then rolling out around the world, Treasure X Aliens adds an out-of-this-world element to playtime.

“We are excited and honoured to be walking away from this year’s Australian Toy Awards with a Toy of the Year win in the action figure category – a brand new category for us,” said Eva Daly, global PR and partnerships manager at Moose. “It is a real testament to the team, which has worked hard diversifying our portfolio. We just know that fans all over the world are going to love this toy.”

Designed as a premium unboxing experience, Treasure X Aliens lets fans use the included tool to dissect the alien and save the Treasure Hunter within. A bag of ooze is included in every alien stomach, as well as a tweezer tool to help pull out the alien stomach contents. The ooze can then be stored in the included storage container, or squished into the alien’s head so kids can watch it ooze out.

There are 18 treasure hunters to collect and swap, each with an included weapon and treasure as well as a chance to find a Real Gem treasure in every pack. These gems are known as ‘peridot’, some of which have been found in meteorites, so the gem could actually be from outer space.

Below is the full list of the 2019 Australian Toy Awards winners:

  • Toy of the Year: Boppi The Booty Shakin Llama
  • Action Toy of the Year – Treasure X: Aliens Single Pack – Moose Enterprise
  • Australian Development Award – Hair Dooz Cutie Case – HeadStart International
  • Collectible Range of the Year – Lego Minifigures – Lego Australia
  • Construction Range of the Year – Vex Robotics Offroad Truck – Hexbug Innovation First International
  • Craft & Activity Toy of the Year – Tybo – Design Studio – Modern Brands
  • Doll of the Year – Snapstar – Big Wheel Toys
  • Educational Product of the Year Award – Lalaboom Interconnected Beads and Accessories 36pc tub – Jasnor (Australia)
  • Electronic Toy of the Year – Boppi the Booty Shakin Llama – All Brands Toys
  • Games Toy of the Year – Tiny Pong Hasbro Australia 2019 Hobby Product of the Year Award – Jigpix Smart Jigsaw Puzzle – Funtastic Limited
  • Infant/Preschool Product of the Year – Imaginext DC Super Friends Transforming Batmobile RC – Mattel
  • Outdoor Toy of the Year – Rollplay Nighthawk – Hunter Products
  • Plush Toy of the Year – BiGiggles 8 Inch Talking Plush Teddy – HeadStart International
  • Specialty Award – Project Thunder – Big Wheel Toys

Licensed Property Awards

  • Girls Licence of the Year – L.O.L. Surprise! – Haven
  • Boys Licence of the Year – Marvel Avengers Infinity Wars – The Walt Disney Company
  • Pre-School Licence of the Year – PJ Masks – Entertainment One
  • Boutique Licence of the Year – Hey Duggee – BBC Studios
  • Best Promotional Campaign – Jojo Siwa – Viacom Nickelodeon Consumer Products

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