As of yesterday, all creators are required to mark their content as made for kids or not made for kids in YouTube Studio.
Important changes have been made by YouTube as part of a settlement with the US Federal Trade Commission (FTC) and NY Attorney General, and in order to comply with the Children’s Online Privacy Protection Act (COPPA) and/or other applicable laws.
All creators are now required to tell YouTube if their content is made for kids. To help YouTube have introduced a new audience setting in YouTube Studio. Depending on the amount of made for kids content on a channel, creators can set their audience at either the channel level or the video level.
Starting in January 2020, YouTube will limit the data it collects on made for kids content to comply with the law. This means it will disable personalised ads on this content, as well as certain features like comments and notifications.
All creators, regardless of location, must make these changes to their channel as soon as possible. YouTube will use machine learning systems to find content that is clearly made for kids – creators are urged not to rely on this system to set content on their behalf as it may not track it.
If content is not set accurately, creators may face compliance issues with the FTC or other authorities, and YouTube may take action.
According to the FTC’s guidance on COPPA, a video is child directed (or “made for kids”) if:
• It is directed to children as the primary audience (e.g. videos for pre-schoolers).
• It is directed to children but children are a secondary audience (e.g. cartoon video that primarily targets teenagers but is also intended for younger kids).
Learn more about the factors that determine if your content is considered as made for kids here.