World of Toys returns to the Hong Kong Toys & Games Fair

Published on: 18th August 2020

Companies appearing at the World of Toys pavilion will have direct access to business contacts in the region.

World of Toys Pavilion

The international fair programme World of Toys was created by Spielwarenmesse eG to make foreign trade fairs more accessible to companies. The Nuremberg-based marketing services provider is once again organising an international pavilion at the next Hong Kong Toys & Games Fair, which is due to open its doors at the Hong Kong Convention and Exhibition Centre from 11th-14th January 2021.

Given the challenges the world is currently facing, the closing date for registrations has been extended to 30th September 2020. Companies appearing at the pavilion will have direct access to business contacts in the region and will receive support from Spielwarenmesse eG in the technical and organisational aspects of showing at the event.

A total of 27 exhibitors from 13 countries took part in this year’s Hong Kong Toys & Games Fair. They particularly valued the support given by the Spielwarenmesse eG team at the 475m² World of Toys Pavilion. To ensure that exhibitors can continue to enjoy the benefits of a successful fair, this year’s event will require slightly more organisation due to the current situation. Additional measures will include the expansion of the meeting and hospitality area to enable exhibitors to hold business meetings with visitors whilst still observing social distancing rules.

Companies taking part in the World of Toys programme receive an Allround Package. The comprehensive services include, among others, a complete exhibition stand with basic fittings and furnishings, the selection and recommendation of service partners, announcements in the exhibition organiser’s publications, as well as marketing activities in relevant media. Participation in the World of Toys Pavilion will be subsidised in 2021 by the HKSAR Government.

Further information and registration forms for the World of Toys Pavilion at the Hong Kong Toys & Games Fair can be found here.

Email Marlene Hösch, senior project manager, Spielwarenmesse eG at or call +49 911 99813-26 for more information.


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