GP has a proven track record in launching both boys’ Action Figures such as Gormiti and more recently Playmates Teenage Mutant Ninja Turtles and boys’ collectables such as Moose’s The Trash Pack.
As a foundation licensing partner for World of Warriors, GP will oversee the development and marketing of a broad range of collectables, figures, playsets, accessories, role-play toys and vehicles in Europe and CEE.
Darran Garnham, chief commercial officer at Mind Candy, said: “We are really looking forward to bringing our new IP World of Warriors to life with the help of GP who have a wealth of experience in this space. This partnership will bring a host of different products for our fans to engage with across Europe.”
Nic Aldridge, marketing director of GP Flair (UK), added: “World of Warriors is an incredibly innovative and cool boys’ property. The expansive, engaging and action-packed World of Warriors game combined with Mind Candy’s comprehensive content development and marketing support plans has set the stage for a landmark launch of the GP toy line in Autumn 2015.”
World of Warriors is set to launch digitally as a game on iOS and Android in six languages in Q4 this year. Branded products, including the master toy collections, will follow throughout 2015.