World of Warriors announces the Giochi Preziosi Group as pan-European toy partner

Published on: 14th October 2014

Mind Candy has signed the Giochi Preziosi Group (GP) as its European toy partner for its new World of Warriors brand.WARRIORS300

GP has a proven track record in launching both boys’ Action Figures such as Gormiti and more recently Playmates Teenage Mutant Ninja Turtles and boys’ collectables such as Moose’s The Trash Pack.

As a foundation licensing partner for World of Warriors, GP will oversee the development and marketing of a broad range of collectables, figures, playsets, accessories, role-play toys and vehicles in Europe and CEE.

Darran Garnham, chief commercial officer at Mind Candy, said: “We are really looking forward to bringing our new IP World of Warriors to life with the help of GP who have a wealth of experience in this space. This partnership will bring a host of different products for our fans to engage with across Europe.”

Nic Aldridge, marketing director of GP Flair (UK), added: “World of Warriors is an incredibly innovative and cool boys’ property. The expansive, engaging and action-packed World of Warriors game combined with Mind Candy’s comprehensive content development and marketing support plans has set the stage for a landmark launch of the GP toy line in Autumn 2015.”

World of Warriors is set to launch digitally as a game on iOS and Android in six languages in Q4 this year. Branded products, including the master toy collections, will follow throughout 2015.

If you would like to receive our daily newsflash email, click here; you can also follow us on Twitter and Facebook and request a print subscription here.


Products from online marketplaces reportedly fail safety tests

Lego unveils new Minions range

Hape International donates funds to help combat coronavirus outbreak

Funko launches new shop-in-shop inside Moscow’s Hamleys store

Winners of the 2020 WIT Wonder Women Awards revealed

Toy of the Year Awards results announced at New York Toy Fair

Spin Master to partner with Nickelodeon for Paw Patrol movie

MGA takes steps towards a sustainable future

Hornby eyes £15m raise for ‘solid foundation’

Funko unveils Snapsies at New York Toy Fair