NEWS

Worlds Apart develops its executive team structure

Published on: 29th September 2015

Worlds Apart has made some changes to its executive team and is searching for new sources of product and categories to support its growth.

Worlds-Apart-480Andy Cooper will take on the role of commercial development director, with executive responsibility for insight, R&D, licensing and product acquisition. Andy’s role places him at the centre of bringing new product and category opportunities to Worlds Apart, following its ongoing success as a UK distributor on behalf of overseas partners. He will also be looking for global distribution partners for new category launches in 2016 and beyond.

In addition, brand director Emily Maclennan will take over the responsibility of marketing, alongside her existing role of directing the Worlds Apart portfolio of brands and categories.

Commenting on her new remit, Emily said: “The opportunity to engage with retailers, licensors and our shared consumer has never been greater. We have realigned our brand team to add maximum focus to the marketing of our products. In support of this aim, I am delighted to announce the recruitment of Alison Woolfendon to the new role of digital marketing manager. Alison brings with her a wealth of consumer and technical experience that will accelerate our online discoverability and digital marketing effectiveness.”

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