Worlds Apart has launched a new campaign to make the transition from cot to the first big bed as smooth as possible. 
Fronted by NHS children’s sleep advisor, Mandy Gurney, the campaign introduces a number of bespoke assets – including a Toddler Sleep Guide and advice videos available on the new Worlds Apart website. To date, the campaign has experienced strong pick up in key parenting press including Parentdish, Gurgle.com and MadeforMums.
HelloHome’s new line of Autumn/Winter 2014 toddler beds has been developed to offer safe, age appropriate toddler beds. The Snuggletime Toddler Beds have shaped sides and protective arms, and will receive extensive TV sponsorship on Nick Jr Bedtime.
To support retailers, Worlds Apart is working with marketing teams at key retailers to collaborate on consumer promotion further, which will extend the reach of the Ready for Bed? campaign. To find out more, visit www.worldsapart.com/readyforbed.
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