Worlds Apart launches Ready For Bed? campaign

Published on: 11th August 2014

Worlds Apart has launched a new campaign to make the transition from cot to the first big bed as smooth as possible. ReadyForBed300

Fronted by NHS children’s sleep advisor, Mandy Gurney, the campaign introduces a number of bespoke assets – including a Toddler Sleep Guide and advice videos available on the new Worlds Apart website. To date, the campaign has experienced strong pick up in key parenting press including Parentdish, and MadeforMums.

HelloHome’s new line of Autumn/Winter 2014 toddler beds has been developed to offer safe, age appropriate toddler beds. The Snuggletime Toddler Beds have shaped sides and protective arms, and will receive extensive TV sponsorship on Nick Jr Bedtime.

To support retailers, Worlds Apart is working with marketing teams at key retailers to collaborate on consumer promotion further, which will extend the reach of the Ready for Bed? campaign. To find out more, visit

If you would like to receive our daily newsflash email, click here; you can also follow us on Twitter and Facebook and request a print subscription here.


Toy Fair 2022 – visitor registration now open

Simba Dickie secures master toy deal for Xilam’s Oggy Oggy

Hanky Panky partners with Trends UK for launch of That’s Magic range

Amaroni becomes UK distributor for FabBrix

Lego shares content to mark launch of Lego City Stuntz

BLE outlines enhanced Covid-19 testing and safety measures

ICTI Ethical Toy Program appoints Todd Merton as head of Business Development

WWE extends global partnership with Mattel

Spock boldly goes where no giant Playmobil figure has gone before

Smyths Toys’ Oscar teams up with L.O.L. Surprise! for new single