Partnership will see series of social posts drive further awareness of new Spin to Sing game.
Spin to Sing is the interactive talent show game and is all about recreating Saturday night TV talent shows live and direct from home. Players take it in turns to spin the mic to select a performer to sing one of their own downloaded tracks on their phone through the free Spin to Sing game app. Fellow players score the performance and the performer with the highest average score at the end of the game wins.
Logan Stone, senior brand manager at Worlds Apart, commented: “We’re delighted to be working with The Vamps especially following the release of their single Personal, and ahead of their tour next year. The band are the perfect fit for Spin to Sing and they will be bringing the game play to life for us and their fans across their social media channels over the next month.”
The brand has purposefully sought out a high profile pop act and are also working with TV stars, such as Kendall Vertes, as a means to shake up the more traditional unboxing content seen in the industry and to keep in touch with where its audience is accessing content.
The Vamps’ Instagram post can be found by clicking here.