Worlds Apart rebrands as Moose Toys UK

Published on: 28th June 2019

The newly rebranded company has confirmed its presence at London Toy Fair 2020.

After the successful acquisition of Worlds Apart by Australian toy company Moose Toys, the businesses are accelerating their integration and UK growth plans. Cementing its position as part of the Moose family, Worlds Apart will be rebranding the UK business as Moose Toys Ltd UK with immediate effect.

Moose Toys UK has also announced that it will be showing at the London Toy Fair in January 2020.

Neil Shinner, CEO for the UK, commented: “It’s been an incredibly smooth and positive marriage of two business cultures and values, already surpassing our initial ambitions; there’s more synergy than we initially anticipated, which means we can get on with investing further in developing our UK business through our new structure and maximising the global efficiencies. The pipeline of new brands and products destined for the UK for 2020 is significant, and we are already preparing to maximise the local impact. I’m delighted to announce that we will be at the UK Toy Fair in January next year to highlight our autumn 2020 product launch plans with our retail partners.”


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