LICENSING NEWS

Worlds Apart receives Hasbro Partner of the Year Award

Published on: 27th January 2017

The award was for the My Little Pony GoGlow Magic Night Light launched in autumn/winter 2016.

worldsapart480The 3-in-1 night light, torch and projector is the newest product to be launched under the GoGlow brand and uses licensed characters to make bedtimes fun for little ones. Established in 2006, GoGlow is the UK’s number one licensed night light brand and offers children’s night lights with a broad licence offering and marketing support.

The GoGlow Magic Night Light launched with a 360 marketing campaign, targeting children, parents and gift givers, including TV advertising and a digital marketing campaign. The line performed to a high standard, exceeding expectations, and was a top selling My Little Pony product for many UK retailers.

Upon receiving the award, Hasbro commended Worlds Apart on the marketing activity behind the My Little Pony GoGlow Magic, as well as its strong collaboration with Hasbro on retail activity.

Head of licensing at Worlds Apart, Lucy Wynn-Jones said: “It was an honour to receive a Hasbro Partner of the Year Award. We pride ourselves on the strong relationships we have built with our licensing partners over the last 30 years and this award is testament to that. We are delighted with how the My Little Pony Magic Night Light performed in 2016, and with the My Little Pony movie launching later this year, we expect more great things for 2017”.

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