Worlds Apart has secured its second master toy licence, Horrible Histories with publishers Scholastic.
Worlds Apart says it plans to develop a range of boys’ collectables and interactive play-sets.
Horrible Histories has been successful with kids aged 5 – 15 years old, with both the book series and CBBC’s award-winning show. The books have sold over 20 million copies internationally and series 4 if the TV show broadcasts this spring.
The new boys’ toy range from Worlds Apart is set to feature many of the popular Horrible Histories characters including the Romans, Egyptians, Tudors, Pirates and Vikings, and creates a range of figures and battle arenas that combine action and collectable heroes, as well as strategy for slightly older boys. The range will also feature armies, accessories and game cards and boys will be able to battle with their friends or arrange and display their collections.
Lucy Wynn Jones, head of licensing at Worlds Apart said: “Horrible Histories is one of those amazing properties that manages to capture children’s imaginations whilst feeding them important information that will no doubt help them throughout their school years. As one of many parents at Worlds Apart, we are all unanimous in our enthusiasm for this project, having seen how much our kids enjoy the books and the TV.”
Speaking about the partnership he has brokered between Scholastic and Worlds Apart, Creative Rights Agency’s Richard Scrivener said: “We were very impressed how Worlds Apart has captured the essence of Horrible Histories in this toy range through their creative approach to the licence. We are really excited about the launch for Spring 2013 and huge development potential for the future.”