Worlds Apart unveils brand new identity and content-driven website

Published on: 1st May 2014

For the first time in the company’s history, the brand is moving closer to the consumer.

The new brand identity offers a fresh new look and tone of voice for the Worlds Apart corporate brand and its suite of masterbrands, consisting of HelloHome, GoGlow, ReadyBed, ReadyBed, ReadyRoom, GetGo, BrightPlay Skoot, and Freezeez.

The new corporate brand and suite of masterbrands strengthens and unifies Worlds Apart’s diverse product portfolio whilst reflecting its values as a family lifestyle brand. All the new masterbrands are featured on the website, so take a look and meet the family.

The new content-driven website is a central hub for marketing activity that engages with consumers via regular editorial content that supports broader on and offline promotional campaigns. From helpful advice and product information, to a team of experts on hand to offer advice, to real mum products reviews, there is a lot to discover on the new website.

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