Worlds Apart unveils new active range for 2016

Published on: 23rd February 2016

An extended choice of outdoor products will be launched into the market under the brand KidActive, promoting fitness through fun.

worldsapart480Key lines will include a licensed Peppa Pig toddler trampoline complete with interactive sounds, and a patented FoldAway Junior Trampoline which has an assembly time of less than 15 seconds.

Established as the market leader in the active play category for over 20 years, Worlds Apart has extensive knowledge and experience of this sector, developing innovative products which combine active play with convenience for modern families.

Emily Maclennan, marketing and brand director at Worlds Apart, said: “KidActive’s key USP is designing the ultimate active play products that kids love, whilst supporting parents with practical solutions. Our active play ranges contain exciting new sports games but also a number of evergreen products such as play tents, ball pits and trampolines which parents return to year-on-year for imaginative and active play. These products are refreshed each season with the latest hot licences and design features. In addition many products can be used both indoors and outside which deliver a year rounds sales opportunity for our retail partners.”

Three new active sports lines are set to launch under the KidActive brand in spring/summer 2016: LimboHop, Pitch Pro Trainer and Football Challenge.

A selection of new licensed play tents and ball pits will also launch into toy aisles in autumn/winter 2016, with licensed designs for Finding Dory, Teletubbies, Paw Patrol, Star Wars and My Little Pony.


Where there’s a will…it’s the Friday Blog!

Hexbug details new products on show at New York Toy Fair

Kids@Play to distribute YuMe Harry Potter collectibles in UK

New Star Wars products for The Mandalorian series announced

Retail figures on the up following slow end to 2019

Warner Bros. Consumer Products opens new office in Poland

The NPD Group reports on 2019 global toy sales

Moose Toys raises £110,000 for RSPCA with Scruff-a-Luvs

Moose gears up for New York Toy Fair

Mattel unveils Olympic Games Tokyo 2020 product ranges