NEWS

Wow! Labs set to expand

Published on: 17th March 2015

Wow! Labs is targeting an eight-figure sum to help establish its Real FX racing car system.Real-FX-wordpress

Wow! Labs has been present at the various toy fairs around the world working alongside licensed distribution partners such as Vivid, Modern Brands and Toy Triangle.

The reception to Real FX and the subsequent retailer listings has been positive and as part of stage two a second funding will “ensure exceptional further growth and the mass consumer awareness of Real FX,” states CEO Richard North.

Head of Wow! Labs Dr. Graeme Taylor says, “The UK is seen as home of the slot car, and like all great inventions, it inspires us to keep moving things forward. Radio Control is a successful category because consumers have realistic steering and therefore greater control: it’s here that we want to make an impact and we feel we have developed a compelling consumer experience. Real FX is slotless racing and allows the user to overtake or undertake anywhere on track, with no predefined overtaking positions or pre-set lanes. The funds will allow us to further develop our slotless track system across multiple territories and firmly establish Real FX as the most realistic racing experience outside of the real thing.”

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