Click will showcase Wow! Stuff’s new lines at London Toy Fair from today until 23rd January.

Wow! Stuff has announced the appointment of Click Distribution (UK) to service domestic stock supply, outside Wow’s house accounts, with its innovative licensed branded toys, gifts and games to retailers across the UK and the Republic of Ireland with immediate effect. Click will showcase Wow! Stuff’s new lines at London Toy Fair from today until 23rd January. Wow! Stuff will also have its full range of new innovative toys for 2020 launching at London, Nuremberg and New York with an all new trade exhibition stand showcasing products across Disney, Marvel, Universal, Warner Bros. eOne, the Science Museum, Mensa, Bonnier Group and more.

“2020 is a great opportunity to refresh our distribution channel in our home market of the UK. Click is an exceptionally dynamic fast-growing distributor that has built a reputation for its quality of service and pro-activity. Luke and the team at Click have their finger on the  pulse of what’s hot and what’s not, and we are looking forward to working closely with them over the coming months. We invent exciting new toys, and having a partnership with a team that loves spotting trends and hot new licences will benefit us both as we set our product development team to work and keep pushing the boundaries of our guiding mission of ‘Great Brands Brought to Life!’”, said Wow! Stuff’s commercial director, Dawn Lavallette.

Luke Hillier, CEO, Click Distribution added: “We are absolutely thrilled to be working with Wow! Stuff; I’ve been blown away by some of the innovation that’s coming through the business. It’s an incredibly exciting time, their ranges complement our already strong portfolio and we are delighted to be part of the company’s exciting journey. The new Wow! Pods collectibles range is a great example of the innovation that’s coming through. It’s fresh, with a great ‘Swipe to Light’ feature and mystery reveal, and we see this as being a huge success this year and beyond. We cannot wait to start presenting these fabulous ranges to our loyal account base at London Toy Fair (stand 120). Prepare to be Wowed!”