Generation Media will handle company’s media planning and buying account.

Wow! Stuff’s Heliball has risen to a top 10 according to the latest June NPD sales figures and will now be TV advertised for the first time. The agency has developed a 600+ TVR campaign for the UK and Ireland for the latest licensed brand iteration of Heliball, embargoed to consumers until September.

Lauren Coombs, acting managing director at Generation Media, commented: “We are delighted to be working with Wow! Stuff. Its Heliball brand is storming the sales charts and Wow! Stuff is an industry leading company when it comes to creating innovation in top tier licensed brands. We cannot wait to help the company execute its very exciting and innovative marketing and communications strategy for Heliball.”

Richard North CEO of Wow! Stuff commented: “We are laser focused on building Heliball to the No. 1 position for entry level flying remote control toys. Heliball’s price point and play pattern are compelling and it lends itself to our in-store video solution, top tier licensed brands and TV advertising. We chose Generation Media because of its specialist and in-depth knowledge of the kids TV advertising space, and because the company has the know-how to ensure we can lead the sub-category of entry price point remote control.”