The company capped off a strong year of growth with the Warner Bros. Consumer Products UK and Ireland Award for Innovation.

R-L clockwise: Richard North, CEO Wow! Stuff, Garry Lawford, senior category manager WBCP, Dawn Lavalette, commercial director Wow! Stuff, and Rachel Wakley,

Wow! Stuff’s team won the award in recognition of the innovation it brought to the Wizarding World franchise in 2018, Wow! Stuff’s first year of working on the brand which saw its launch at retail.

The Mystery Snitch has also just been nominated as the Most Innovative Toy in the Toy of the Year category, known as the TOTYs, in the USA.

The award was presented to Wow! Stuff by Rachel Wakley, WBCP’s general manager UK and Ireland.

Richard North, Wow! Stuff CEO, commented: “We are proud to be an innovator and to fly the flag for the UK and Ireland at the TOTYs in February 2019.”