From the team that brought Air Swimmers to the USA and Europe, selling over 2m pieces and creating over 30 lawsuits from copycats, Wow! Stuff will protect its unique licensed IP that has created the first ‘Auto-Take-off’ and ‘Auto-Land’ system in RC flying products.
The new a.i.Copter is one product from a new range of RC from the new TX Juice brand. Dr Graeme Taylor, director of NPD at Wow! Stuff, said: “We are confident this is the next major innovation that for almost no cost premium will make all other RC copters seem very old school. One press of the handset’s unique ‘Juice’ button activates Auto-Take-off, so customers will never crash them into the ceiling on launch again.”
Richard North, Wow! Stuff president, added: “The TX Juice range is completely unique and has two very simple but volume selling attributes; value and innovation. The average retail price is around £30, and we have nine unique RC items at launch from patented auto-obstacle avoiding robotic snakes to stunt planes and a patented Rocket Shuttle. Our ‘ball style’ copter, Radar Copter, has already been a big sell-out at quality retailers in the last quarter and that was with no TV advertising. After two years of development we hope to challenge the big RC brands and compete head-to-head this year on NPD data.”
See the whole range at the London Toy Fair, on TKC’s stand E99.
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