LICENSING NEWS

Wow! Stuff Harry Potter Invisibility Cloak now available in the UK

Published on: 19th June 2019

Developed by Wow! Stuff and Warner Bros. Consumer Products, the cloak is inspired by J.K. Rowling’s Wizarding World. 

The new Harry Potter Invisibility Cloak, which makes it look like anyone or anything has disappeared using only a smart device (not included), goes on sale from today (19th June) in the UK.

The magical illusion costume comes with a unique authentication code that allows users to unlock the Invisibility Cloak section within the free downloadable Wow! Stuff app for iOS and Android devices. While wearing the Invisibility Cloak illusion costume, users can view, photograph or film themselves re-enacting iconic scenes from the Harry Potter films and then save them to their camera roll. The Invisibility Cloak features authentic patterning as seen in the films, and a green silk style interior.

The Invisibility Cloak will be available in the UK, USA, Canada, Australia, Germany, France, Spain and Italy, and has also recently been awarded Innovative Toy of the Year at Sweden’s Toy Awards, the first recognition for Wow! Stuff’s newest innovation.

The Cloak is suitable for fans aged 8+. The Standard Version (RRP £59.99) includes detailed patterning and a foldaway stand to steady the smart device while in use. The Deluxe Version (RRP £69.99) features authentic patterning with serpent intertwined borders and includes a deluxe tabletop tripod to hold a smart device.

The Wow! Stuff App works with devices running iOS 11 and above for iPhone & iPad, and Android 5.0 and above for Android devices.

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