The Minions toys feature patented Heliball auto flight technology.
The flying Minions will be supported with in-store videos, CDUs and FSDUs, along with a heavyweight PR campaign by Energy PR, Wow! Stuff’s retained agency.
A simple on/off remote activates the propellers, and the Minion can be flown by kids using either their hands or feet as the controller.
Richard North, CEO, Wow! Stuff, commented: “Heliball is about the lowest cost, entry price point to remote control flying, and the easiest to control for kids of all ages. The Minions execution looks fantastic. The sell through on Heliball is typically 40,000 pieces per 100 retailers per annum. This proven sell through is down to the in-store videos and demonstration that is the cornerstone of Wow! Stuff’s business model.”