Wow! Stuff site traffic spikes from Apprentice appearance

Published on: 17th May 2013

Richard North’s appearance on The Apprentice: You’re Fired caused a spike in traffic to the Wow! Stuff website.Rich-Apprentice300

North’s appearance caused an increase of over 2,500% in traffic on the Wow! Stuff site after the company’s name was shown on the programme, which was watched by an audience of almost 4m. Even after increasing server capacity prior to the show, the demand caused the Wow! Stuff server to go down for a minute as thousands of people accessed the site at the same time.

With all traffic coming from the UK, 98% of users landed on the homepage, with the time spent on the site averaging over three minutes and users viewing over five pages. Combat Creatures and Wow Packs proved the most popular products on the site. A spike was also seen on all brand sites with users leaving the Wow! Stuff site to look over the brand mini sites.

Chris Hood, Wow! Stuff’s marketing manager, said: “We were obviously expecting an increase in traffic when the show went live but we could never have foreseen the huge response that we got. It’s really exciting to know so many people are learning about our new and existing products because of the show. We expect the traffic to stay at a high level over the next few weeks as people watch the show on catch up services.”

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