LICENSING NEWS

Wow! Stuff to launch Danger Mouse gift range

Published on: 11th November 2015

The company is embracing the popularity of Danger Mouse with a classic gift range.

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Wow! Stuff has created a range a gifts for fans of the CBBC show. Many of the gifts are drawn from the quirkier comedy elements of the original series, such as eyeballs in the dark, and have been designed to appeal to an older gift buying audience who remember the programme from their youth.

Dan King, head of UK sales at Wow! Stuff, commented: “The show has had an incredible,  start. So far alone, a total of 2.4 million people have seen Danger Mouse on TV during the first three weeks of the run. And as a gift brand it works perfectly because it ages up due to its heritage and history as a number one show from the 80s, giving it a very broad demographic appeal. Wow! Stuff is known for bringing an innovative touch to all our brands and we’ve had a lot of fun with Danger Mouse. The range is being listed as a hot property by the retailers as they can see the proof of its appeal.”

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