Peppa Pig’s Clever Car has just been unveiled by Wow! Stuff, known for inventing some of the world’s most innovative tech-toys for today’s tech savvy kids.
Wow! Stuff’s latest offering will launch in Europe in October 2020 and North America for Spring 2021. The Peppa Pig Clever Car employs obstacle avoidance technology which detects anything in front of the car – a cushion, chair leg or other household fixtures – and veers around it while beeping its horn, educating the child that crashes are something to be avoided.
Before setting off, the child is challenged with matching the colour of the characters to the colour of the car seats and ensuring Mummy or Daddy Pig is in the driving seat. Successfully matching the colours is met with the narrator congratulating the child’s skill before the Clever Car sets off.
Pressing the steering wheel will prompt Peppa’s car to auto-drive, with Obstacle Avoidance technology, while the characters chat, lights activate and the child can chase excitedly behind.
Kenny McAndrew, Wow! Stuff co-founder and head of licensing commented, “We’re thrilled to be working on the toddler-tech category and bringing real innovation to pre-schoolers in one of the most iconic Peppa Pig play activities. The response we’ve had at retail is fabulous. We are supporting this with a 360 degree marketing campaign including a really super TV commercial and extensive social media advertising”.
Peppa Pig Clever car includes the obstacle detection car with colour sorting feature plus four figures; Mummy, Daddy, Peppa and George.