NEWS

Wow! Stuff’s K-Blings brand set to welcome new properties

Published on: 23rd June 2020

August will see several new Tier 1 properties join the portfolio, including Marvel, Disney, Pixar, DC and more.

Launched at the end of 2019, Wow! Stuff’s K-Blings – billed as ‘the collectible that lives on your cable’ – protect and personalise cables across a range of devices and other accessories; phones, computers, headphones, shoelaces and more.

Sold in blind bags and 5-packs with one mystery blind to reveal, K-Blings are mini Chibi stylised characters that wrap around the weakest area of a cable and protect the point at which they are most likely to fray or break. Collections can fill the length of a cable and turn any cable into a ‘cable bracelet’ holding all kids’ favourite brands. The range has benefitted from social media coverage; TikTok influencers have been personalising their cables with K-Blings, ensuring their fans can easily see which brands they love most.

Wow! Stuff’s commercial director, Dawn Lavalette, commented: “K-Blings took us by surprise; both launch ranges sold out very quickly with a super rate of sale. As a collectible with a practical purpose, they protect and personalise your cables. The brand was a gamble for us – innovation often is. The collectibles space is crowded but K-Blings are so different to anything else, and while the target consumer is 5-12 boys and girls, we’re getting demand from tweens, teens and adults. In fact anyone with a phone, computer, headphones or shoelaces can collect and ‘wear’ their favourite character brand.”

Selling out in the initial Harry Potter brand in November 2019, from August more Tier 1 brands will launch including Marvel, Disney, Pixar, DC and more. Contact russ.winter@wowstuff.com or Leanne.royce@wowstuff.com for information on availability.

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