Wow! Stuff’s Real FX Thing takes hold of US market

Published on: 2nd October 2023

British toy innovation company Wow! Stuff is among the select few chosen for the North American International Toy Fair’s trend presentation.


Off the back of a successful reveal at the LA previews in El Segundo, Wow! Stuff anticipates all eyes on its showstopping new launch, Real FX Thing, as the team heads to the North American International Toy Fair.

Developed with Chromakey, the green screen technology pioneered by Wow! Stuff in the toy industry, Real FX Thing allows fans of MGM Television’s hit series Wednesday to role play and shoot their very own spooky content featuring the famous disembodied hand. As to be expected from Real FX – the multiple award-winning brand of toys that ‘Look Real, Feel Real and Sound Real’ – Thing is frightfully realistic. Kids and adults alike will delight in making the dismembered hand crawl around on its own volition.

Dawn Lavalette, managing director at Wow! Stuff, said: “Real FX Thing delivers that ‘wow’ impact we’re always striving for, so the whole team is incredibly excited to present it in New York. We’re confident that anyone who sees it in action will love it just as much as we do, so to be part of the show’s New Trend Presentation is an amazing opportunity for us.”

Richard North, president of Wow! Stuff, added: “We’re delighted to be at New York Toy Fair this year as the US market is becoming increasingly vital to our global expansion.  The show is presenting so many opportunities for the team and we’re looking forward to a wonderful show, meeting old friends and making new ones.”

For more information on Real FX Thing, contact Wow! Stuff’s for UK and EMEA or for USA.

Wednesday follows Wednesday Addams’ misadventures as a student at Nevermore Academy, a very unique boarding school snuggled in deepest New England. This series marks the first time fans get to see the character of Wednesday not only in a new boarding school environment, but also as a teenager. Wednesday attempts to master her emerging psychic ability, thwart a monstrous killing spree that has terrorised the local town, and solve the supernatural mystery that embroiled her parents 25 years ago— all while navigating her new and very tangled relationships at Nevermore. The series, which debuted in November 2022 on launched at No. 1 in 83 countries. It also became the No. 1 most watched English-language series of all time on Netflix shortly after launch.


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